Cree Lawson

New media pioneer. Founder & CEO of Prismatic Algos.

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Cree Lawson
About

About Cree

Cree Lawson is an award-winning writer, publisher, journalist and entrepreneur. As CEO of Arrivalist, Cree travels the world presenting Arrivalist's unique insights into the way media influences tourism for the 60+ cities, states and countries that Arrivalist counts as clients.

Prior to Arrivalist, Cree founded Travel Ad Network Inc. (TAN) — one of the leading vertical ad networks — with less than $500,000 in investment and turned it into the largest travel information audience in the world. Travel Ad Network made Inc. Magazine's list of fastest-growing companies before raising $35 million in venture capital. Earlier, Lawson served in management, sales, business development and marketing roles at Random House, the Associated Press, Gannett, Time Warner Trade Publishing and two Internet start-ups.

Cree is also a nationally recognized investigative reporter and an academic All-American athlete. His publishing career began in 1994 when, as editor of the college newspaper, he made The Belmont Vision one of the first five college papers published online. Lawson lives with his wife and kids in Upper Montclair, New Jersey.

Executive ManagementNew Media Strategy Advertising Market ResearchOnline Travel Business DevelopmentSales Management EntrepreneurshipOnline Advertising Networks
Speaking

Speaking Engagements

Inspire audiences with the narratives behind the numbers

Best Practices of Tracking Media to Economic Impact

U.S. Travel Association ESTO Conference · Boca Raton, FL

What's Your Road Trip ROI?

U.S. Travel Association ESTO Conference · Boca Raton, FL

Remarketing & Behavioural Targeting

Online Revealed Canada Conference · Toronto

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Companies

Portfolio Companies

Founder & CEO

Arrivalist

Arrivalist's patented technology measures the way network-enabled devices change locations after a sequence of media exposures — giving clients bold new insight into how media impacts visitation to their destination.

Founder

Travel Ad Network

One of the leading vertical ad networks, built from under $500K of investment into the largest travel information audience in the world, before raising $35 million in venture capital.

Holding Company

one^bird holdings

A holding company for leading travel-guide and visitor-guide distribution websites, including Travel Guides Free, Free Travel Guides, TravelGuides.com and TravelInformation.com.

Arrivalist urban markets data map of the United States
Arrivalist location-attribution data across U.S. markets
Testimonials

What People Say

Cree Lawson is one of the most impressive young online entrepreneurs I've had the pleasure to work beside. He's a master negotiator with the ability to create win-win situations while remaining affable and humble. Cree was our hero at the Online Revealed Canada Conference in Toronto — when a speaker unexpectedly cancelled, Cree jumped in and presented the session "Remarketing & Behavioural Targeting." From our post-conference survey: "This session was very enlightening and gives us food for thought on how to move forward."

★ ★ ★ ★ ★
Orie Berlasco · Managing Director, Big Picture Conferences
News

In the News

Aug 1, 2016

Arrivalist Announces Explosive Triple-Digit Growth in Client Roster for Eighth Consecutive Quarter

NEW YORK, NY (Marketwired) — Arrivalist, the leading location-change attribution analytics company, announced dramatic growth from its formation in 2014 (seven clients) to July 2016 (65 clients). By the end of 2016, the company forecast 185% year-over-year growth as the early-adopter destination marketing organizations that form its client base continue to spread the word.

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Arrivalist's booming client list includes three countries, 19 states (including California and Virginia) and a balance of cities and destinations worldwide, including such notables as New Orleans, Louisiana, and the Palm Beaches, Florida.

Arrivalist was created to fill a market need: DMOs have long sought to measure the way media exposure influences visitation. Arrivalist's breakthrough technology monitors mobile devices to discern whether exposure to paid media or earned media influenced consumers' decisions to take trips.

"The real benefit is that our clients can use Arrivalist to finally calculate an ROI on their marketing spend that is more holistic, credible and actionable than the intercept surveys or limited booking data they've had to make do with for years," said Cree Lawson, Founder and CEO at Arrivalist.

Jun 14, 2016

New Program Tracks Myrtle Beach Tourist Data Through Mobile Devices

WMBF News covered how Arrivalist technology is used to track visitation to Myrtle Beach through mobile devices, helping the destination understand what media drives arrivals.

Contact

Get in Touch

The best way to reach Cree — for speaking engagements, media inquiries, or anything else — is on LinkedIn.

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